Saturday, March 1, 2014

Objectifying Ads

To be honest there wasn't a lack of ads to chose from on this topic, there was a huge selection to go off of, I chose three different ads that objectify women in different ways.

The first one is an advertisement for Durex XXL Condoms which seem to be implying that the guys that are wearing these condoms would rip open the mouth of the women that they were engaging in oral sex with due to the bandages at the corners of her mouth. Not only is this objectifying women by just showing her mouth, it also seems to imply that its okay to be so rough with women that you rip open their mouth during a sexual act.


This second picture is a car advertisement that states "Nice Headlamps" which as you can see from the ad it has nothing to do with automobiles at all due to the picture showing just a woman in her bra. Not only is this objectifying women by showing just her breasts it also makes it seem this is the only part of a woman that is worth showing.


Lastly, this advertisement features the pop singer Katy Perry where she is selling some type of chips, with the tagline of "Nothing fake about 'em" which I do give them credit for actually showing the bags of chips but they are strategically placed where her breasts would be and is implying that her breasts are real and not implants. Now this ad may seem tame compared to the others but it's still objectifying women due to the fact that it's talking about fake breasts Vs real breasts in selling potato chips. 

3 comments:

  1. This a really good blog post. You did a really nice job of portraying many different ads and going above and beyond to represent how women are displayed in popular culture today.

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  2. I completely agree with the fact that many ads objectify women even in subtle ways like the last picture. I like how you gave multiple examples of the different types of ads and gave a detailed explination of each one.

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  3. You had some really good examples of the way the advertising agency objectifies women in certain ways. All three of your examples were different, showing the difference in strength of voice in each ad. My favorite one has to be the second ad. I completely agree with you and how you say it is implying that is the only good thing to look at in a woman.

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